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Built, deployed and used daily.

Not a tech stack brag. Tools and systems built or integrated to solve real operational problems, which is the proof that the automation and development work is genuine.

CUSTOM-BUILT

Tools I have built.

Software and systems for problems off-the-shelf tools could not handle well.

SEO PLATFORM

Link Building Marketplace

A marketplace where SEO agencies buy guest post links from verified publishers, with credits held in escrow until the link is live. Built for Core Creations.

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LEADS

ClaimLeads

A live feed of real enquiries from trade and service sites. Businesses claim a lead and the contact details unlock, with email and SMS alerts and Stripe payments.

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PERFUMERS

Formulary

Formula management for perfumers: formulas matched to supplier catalogues, inventory tracking and bench sheets.

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CHROME EXTENSION

Custom SEO Chrome extension

Surfaces on-page data, meta information, heading structure and link metrics without switching between tools. Built to a specific internal workflow and refined over time.

AUTOMATION

Airtable CRM and operations system

Client management, project tracking, invoicing triggers and reporting in one operational database, replacing several disconnected tools.

CLIENT PORTAL

Custom client portals

Branded portals for agencies, NDIS providers and service businesses: project status, document delivery, reporting dashboards and communication in one place.

PAYMENTS

Stripe billing and invoicing

Subscription billing, one-off invoicing and automated payments, connected to operational systems by webhooks so payment events trigger the next step.

NDIS

NDIS provider compliance toolkit

Templates, frameworks and checklists for registered providers: audit readiness, service agreements, incident reporting and participant documentation.

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SAAS

FileGrab

A bulk file download tool, coded and deployed in-house.

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THE STACK

What I actually use.

Everything here is used across my businesses and client work, not just dabbled with.

ZapierLead routing, form-to-CRM flows and notifications
AirtableProject management, CRM, content calendars and reporting
WordPressClient websites with custom themes, built for speed
ShopifyE-commerce builds, themes and integrations
Google Apps ScriptAutomated reporting and Workspace workflows
Ahrefs, Semrush, Screaming FrogAudits, keyword research and link prospecting
ActiveCampaign, MailchimpEmail automation and list segmentation
CloudflareDNS, CDN and performance, with managed hosting
AI toolingContent pipelines, briefs and internal knowledge bases

Need something built?

A custom tool, an internal system, a client portal or a specific automation. Understand the problem, agree what the solution looks like, build it, deploy it.

BUILDS

Delivered through Core Creations.

Strategy from me, the build from the agency team I founded.

About Core Creations

Let's talk.

A 15-minute call is enough to tell whether it makes sense to work together. No minimum engagement.

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Request a callback

Leave a number and a good time. Ray calls back himself, not an assistant.