- Home
- Consulting
- Google and Meta ads
Google Ads consultant. Spend less on what does nothing.
Independent ad account audits, Google and Meta campaign setups, and the tracking that shows what a lead actually cost. Advice from someone with no management retainer to protect, so the answer is the honest one.
Paying for clicks, unsure what they return.
We spend every month and cannot say what it brings in.
Usually a tracking problem first. Until calls and forms are measured, every decision about budget is a guess.
Our agency runs the ads and we just get a report.
A second opinion from someone with no retainer to protect, on what is working and what to ask for.
We want to start ads and set them up properly.
Campaign structure, conversion tracking and landing pages right from the first dollar, not fixed six months later.
Three kinds of help.
Each one is a fixed project with an agreed deliverable.
Account audit
Google Ads or Meta. Search terms, structure, bidding, audiences and creative, with a fix list in order of what it costs you.
Campaign setup
A new Google Ads or Meta ads account built properly: structure, targeting, conversion events and a plan for the first months.
Tracking and lead flow
Calls, forms and bookings measured and routed into your CRM, so every lead has a source and someone follows it up.
Ads only work if the page does.
Most wasted ad spend is a landing page problem. The audit covers the page the click lands on, not just the account.
Strategy, not a managed account.
I do not run ad accounts day to day. You get the audit, the setup or the plan, and your team, your agency or Core Creations runs it day to day.
That keeps the advice independent. If the honest answer is that ads are the wrong channel right now, you will hear it.
Related: SEO consulting, for the traffic you do not pay for per click.
Who runs the account after?
Audit, setup and a plan
- Independent view of what the spend returns
- Fixed project, scoped up front
- Your team or agency runs it
- Good when you want control of the account
Managed for you
- The agency I founded, based in Sydney
- Ongoing Google and Meta management
- Same approach, delivered by the team
- Good when you want it handled end to end
Straight answers.
Do you manage ad accounts month to month?+
Not personally. I audit accounts, set up campaigns and tracking, and give your team or agency a plan to run. If you want the account managed for you, that runs through Core Creations.
Google Ads or Meta ads: which should we use?+
It depends on whether people are already searching for what you sell. Search intent usually points to Google; a product people need to see before they want it usually points to Meta. Often the honest answer is to fix the landing page first.
Can you look at an account another agency runs?+
Yes. An independent audit is one of the most useful things I do, because I have no retainer to protect. You get a plain-English view of what is working, what is wasting money and what to ask your agency.
What do you need to run an audit?+
Read access to the ad account and to analytics, and ideally to the website or tracking setup. Nothing is changed without your approval.
Is there a minimum spend?+
No. An audit or setup is a fixed project. What you then spend on ads is between you and Google or Meta.
Tell me about the account.
Which platform, roughly how long it has run, and what you want it to do. I reply to every enquiry within 24 hours on business days.