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Website strategy consultant. Built to rank and convert, not just look good.
Website reviews, rebuild planning and conversion fixes. For business owners whose site looks fine but does not bring in work, and for anyone about to spend money on a new one.
- Page structure and navigationStructure
- Calls to action and formsConversion
- Speed and hostingTechnical
- Search visibilitySEO
- Tracking of calls and formsMeasurement
Three common moments.
The site looks good. Nobody calls.
Usually the page structure, the calls to action or the forms. Fixable without starting again.
We are about to rebuild.
Get the structure, platform and conversion plan right before the quote, not after launch.
We have quotes and cannot compare them.
An independent view of what each quote includes, what it leaves out and what you actually need.
The parts that matter.
The same checks I run on every site in my own portfolio, from an agency to news sites to service businesses.
Pages, navigation and content
Which pages you need, what each one is for, and how a visitor gets from landing to contacting you.
Funnels and CRO
Calls to action, forms, phone numbers and booking. The small changes that turn visits into enquiries.
WordPress or Shopify, built properly
The right platform for how you sell, with clean themes and performance first. Not the slow, bloated builds of the past.
Hosting, domains and speed
Cloudflare for DNS, CDN and protection, paired with managed hosting that is fast and secure.
Built to rank from day one
Page structure, internal links and technical basics planned before the build, so the new site does not lose the traffic the old one had.
A website is the front door to every channel.
SEO, ads, email and referrals all end up on the same pages. If those pages do not make it easy to get in touch, every channel underperforms and it looks like a marketing problem.
That is why the review starts with the site and not the traffic.
If the traffic is the problem: SEO consulting or Google and Meta ads.
My own sites first.
I run the websites for these myself.
- Core CreationsAgency
- Network InfinityBrokerage
- Scent RoomE-commerce
- Break NewsNews
- Sydney Commercial CleanServices
The plan here. The build there.
Review and plan
- An independent view, no build to sell you
- Structure, platform and conversion plan
- A brief any developer can quote against
- Good before a rebuild, or instead of one
Design and build
- Custom WordPress and Shopify builds
- The agency I founded, in Chatswood
- Hosting and ongoing support
- Good when you want it built end to end
Straight answers.
What is a website review?+
A plain-English look at your site from three angles: whether people can find it, whether they understand it, and whether they contact you. You get the problems in order of what they cost you, and what to do about each.
We are about to rebuild. Is it too late?+
It is the best time. Getting the page structure, platform and conversion plan right before the build costs far less than fixing it after launch.
WordPress or Shopify?+
Shopify when the business is mainly selling products online. WordPress for service businesses, content-heavy sites and anything that needs custom structure. Both work well when they are built properly.
Will you build the new site?+
Not personally. The build runs through Core Creations, the agency I founded, or your own developer. I can stay involved to check it matches the plan.
Do you look at the SEO side too?+
Yes. A site built to rank is part of the review. If search is the main problem, the SEO consulting page covers that work in more depth.
Send me the site.
The address and what you want it to do better. I reply to every enquiry within 24 hours on business days.