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Content and PR. Written to rank, placed to be seen.
SEO articles, press releases and pitching, and short video and social content. From someone who owns two news sites and a network of niche guide sites, and runs their SEO himself.
Plenty to say, nobody hearing it.
We publish content, but nothing we write gets read.
Written for search first: each article targets something people actually look up, and links into the rest of the site.
We have news worth sharing and nobody covering it.
A release written the way editors read them, sent to the people who cover your industry.
We know we should be on video and never get to it.
Short videos, reels and posts planned and made in batches, so it actually happens.
Four kinds of content.
Take one, or plan them together so each piece feeds the others.
SEO articles
Blog posts, guides and service page copy written to rank: researched, structured and linked into the rest of the site.
Coverage on my sites
Where it suits the publication, articles and coverage can run on Break News, Breslin Media or one of the niche guide sites I own.
Press releases and pitching
Releases written properly, then pitched to the journalists and outlets that cover your industry.
Short video and social
Short videos, reels and social posts, planned around what you want people to do after they watch.
I run news sites myself.
Break News and Breslin Media are my own publications, and I run their websites and SEO myself.
Content that has a job.
Running a news site teaches you how search treats content at volume, and what makes an editor open one email and ignore the next.
Every piece should do something: rank for a search, earn a link, answer a sales question or get shared. If it does none of those, it is not worth paying for.
Related: SEO consulting, for the site the content lives on.
Straight answers.
Can my business be covered on your news sites?+
Where the story suits the publication, yes. Tell me what it is and I will tell you straight which site fits, if any of them do.
Do you guarantee press coverage?+
No. Nobody can honestly promise what an editor will run. What I can do is write a release worth reading and get it in front of the right people.
What do you need from us to start?+
A short brief on what you sell, who buys it and what makes you different. For SEO content, access to the website and analytics as well.
Is this a one-off or ongoing?+
Either. A content plan, a set of articles or a single release is a fixed project. Ongoing content runs as advisory, with a minimum of three months.
Tell me about the story.
What you want to say, who needs to hear it, and what you have published so far. I reply to every enquiry within 24 hours on business days.