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Fractional CMO. Marketing leadership without the full-time hire.
Strategy, priorities and accountability, every month. From someone who does the job for real as Head of Marketing and General Manager at Network Infinity, not from a slide deck.
- Regular strategy sessionsSessions
- Ad-hoc access between themAccess
- Oversight of team or agencyOversight
- Progress against agreed goalsReporting
- A second set of eyes on what shipsReview
How the engagement works.
Simple on purpose. Nothing here changes once we start.
- FORMAT
- Ongoing monthly advisory
- MINIMUM
- Three months
- ACCESS
- Regular sessions plus ad-hoc
- REPORTING
- Monthly, against agreed goals
- WHO YOU DEAL WITH
- Ray, directly
I already do this job.
Marketing leadership is my day job, inside businesses I am accountable for.
- Network InfinityHead of Marketing and GM
- Core CreationsFounder and Director
- Break News and Breslin MediaPublishing
- My own venturesWeb, SEO, systems
What changes in the first months.
Marketing gets an owner. Spend is checked against what it returns. The website, search, ads and follow-up are looked at as one system instead of four suppliers.
Then the work settles into a rhythm: regular sessions, a clear list of priorities, and a monthly report that says what moved and what did not.
Comparing options? Read fractional CMO or agency retainer.
Being upfront saves everyone time.
This works well for
- Business owners who want marketing to have a clear owner
- Teams with people doing the work but no direction
- Owners paying an agency and wanting someone on their side
- Businesses getting ready to grow, or to sell
This is not for
- Businesses unwilling to implement what is agreed
- Those wanting a plan with no intention of executing it
- Anyone expecting results without doing the work
- Pre-revenue startups wanting free ongoing mentorship
Straight answers.
What is a fractional CMO?+
A senior marketing lead you have for part of each month instead of full time. You get the strategy, the priorities and oversight of whoever does the work, without the salary of a full-time head of marketing.
How long is the engagement?+
Ongoing advisory has a minimum of three months, with progress reported monthly against agreed goals.
Do you replace our agency or our marketing team?+
No. I direct and check the work. Your team, your agency or Core Creations does it. Often the first job is getting more out of the people you already pay.
How do we measure whether it is working?+
Goals are agreed at the start, and you get a progress report against them every month. If something is not working, you hear about it at the time, not at the end.
Do you work with businesses outside Sydney?+
Yes. I am based in Sydney and work with businesses across Australia. Sessions run over the phone or video.
Related reading.
Tell me about the business.
What you sell, who does the marketing now, and what you want it to achieve. I reply to every enquiry within 24 hours on business days.