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I market businesses, starting with my own.
SEO, ads, content, email and lead generation, used every week across an agency, a brokerage, software, media and services I run myself.
At a glance
- Based
- Sydney, Australia
- Core Creations
- Founder and Director
- Network Infinity
- Head of Marketing and GM
- Community
- President, Cumberland Tennis Association
- Phone
- 02 9191 7381
- ray-breslin
Who I am
I am Ray Breslin, a marketer and founder based in Sydney. Marketing is the thread through everything I build.
My main focus is digital and tech, through Core Creations, a full-service agency covering web, SEO, software, automation and marketing. Alongside it I am Head of Marketing and General Manager at Network Infinity, an Australian business brokerage that works nationally.
Beyond those two: software and marketplaces (Link Building Marketplace, ClaimLeads and Formulary), news publishing (Break News and Breslin Media), a restaurant reviews platform (Saucy Spots), a fragrance brand (Scent Room), NDIS sites (NDIS Brokers and NDIS Portal), ConveyDirect, a group of Sydney lead-generation sites, a content network of niche guide sites, an MC brand (Breslin MC) and the Cumberland Tennis Association. I also built FileGrab, a bulk file download tool.
What that actually means
Most people look at that list and ask how it is possible to run everything at once. The answer is systems. Every business I build gets the same treatment: a clear operational structure, automation where it makes sense, the right people in the right roles, and a digital setup that makes the business findable and credible.
When you have built the same underlying parts across enough businesses (SEO, web, automation, operations) it gets faster. The media sites feed the SEO knowledge. Automation built for one business gets refined and reused in five others. The brokerage work informs the consulting. Nothing sits in isolation.
How I work with people
I do not separate strategy from execution. A strategy is only worth something if it gets built, and a build is only worth something if it works with real customers.
I am direct. I call things what they are, I do not overstate what I can do, and I will tell you if I am not the right person. If you work with me, expect plain speaking, fast movement and accountability on both sides.
Four rules I actually run on.
Systems beat hustle
Sustainable output comes from well-built systems, not from working harder. I build the infrastructure first.
Breadth enables depth
Operating across many industries makes you better in each one. Pattern recognition compounds with exposure.
Build before you advise
Credibility in consulting comes from having done the thing, not from having read about it. I build first and consult second.
Clarity is respect
Straight talk, clear expectations and honest assessments. No sugarcoating and no wasted time.
Marketing, from the inside.
SEO, ads, content and PR, email and CRM, lead generation and websites.
See consultingThe same playbook, on my own businesses first.
I run the SEO and websites for my own businesses myself. Search grows the news and guide sites, the trade sites and ClaimLeads run on lead generation, and email and CRM keep the marketplaces moving.
So when I recommend a channel to a client, it is one I am already paying for, measuring and fixing in a business of my own.
I also advise on buying and selling businesses and on NDIS businesses.
The ventures, at a glance.
What each one is and the role I hold. Full portfolio