Not a Specialist.
An Ecosystem Builder.

Who I Am

I Build Operating Ecosystems.

I'm Ray Breslin — an Australian founder, operator, and builder based in Sydney. I currently run eleven active businesses across digital and tech, media, SaaS, brokerage, home services, events, luxury e-commerce, and community. Not because I planned to build eleven businesses — because once you understand how systems work, the pattern repeats across industries and it becomes second nature to identify, build, and operate them.

My main businesses are Core Creations, which is the full-service digital and tech operation — web design, SEO, software development, IT, automation, marketing, and everything in between — and Network Infinity, an Australian business brokerage where I serve as Head of Marketing and General Manager with a deep specialisation in NDIS business transactions.

On top of that: two independent news publishing platforms (Break News and Breslin Media), a live SaaS tool (FileGrab.io), a luxury fragrance brand in development (ScentRoom), two Sydney service businesses (CamSafe and Breslin Pest Control), an MC events booking brand (BreslinMC), a Link Building Marketplace in development, and the presidency of the Cumberland Tennis Association. All simultaneously. All operational.

What That Actually Means

Most people look at that list and ask how it's possible to run everything at once. The answer is systems. Every business I build gets the same treatment: a clear operational structure, automation where it makes sense, the right people in the right roles where required, and a digital infrastructure that makes the business findable and credible. When you've built the same underlying components — SEO, web infrastructure, automation, operations — across enough businesses, it gets faster. Patterns compound.

The breadth also creates genuine insight that's hard to replicate from inside one industry. When you've built a SaaS tool, a news platform, a brokerage, a service business, and a luxury brand — you start to see how they all connect. Domain authority from the media platforms feeds the SEO. The automation built for one business gets refined and deployed across five others. The brokerage knowledge informs the consulting. Nothing exists in isolation.

The NDIS Depth

One area where the expertise goes genuinely deep is NDIS. Through Core Creations — working with NDIS providers on their digital infrastructure, compliance systems, and marketing — and through Network Infinity's brokerage specialisation in NDIS business transactions, I've developed a real understanding of how this sector works from the inside. Registration pathways, pricing frameworks, audit readiness, business valuation, sale structures, and operational compliance. It's not a niche I drifted into — it's one I've actively built expertise in because the opportunity to add value there is significant.

How I Think

I don't separate "business strategy" from "execution". The strategy is only worth anything if it gets built. The build is only worth anything if it's built right. And built right means it works, it's maintainable, and it generates the outcome it was supposed to generate — not just on paper, but in the real world with real customers or users.

I'm direct. I call things what they are. I don't dress up problems, overstate capabilities, or waste people's time with vague strategy when what's needed is clear action. If you work with me, expect plain speaking, fast movement, and accountability on both sides.