Built, Deployed, and Used Daily.
This isn't a tech stack brag. These are tools and systems that have been built or integrated to solve real operational problems — proof that the automation and development capability is genuine.
Tools I've Built
Software and systems built specifically to solve problems that off-the-shelf tools couldn't address efficiently.
Link Building Marketplace
A proprietary platform connecting SEO professionals with quality link opportunities. Built to streamline the acquisition process, manage outreach, and track placements at scale. Used internally for Core Creations clients and available to external SEO operators.
Custom SEO Chrome Extension
A Chrome extension built for internal SEO workflow — quickly surfacing on-page data, meta information, heading structure, and link metrics without switching between multiple tools. Built to a specific internal workflow and refined over time.
Airtable CRM & Operations System
A fully custom Airtable build covering client management, project tracking, invoicing triggers, and operational reporting. Designed to replace the need for multiple disconnected SaaS tools with one coherent operational database.
Custom Client Portals
Bespoke client-facing portals built for digital agencies, NDIS providers, and service businesses. Covers project status, document delivery, reporting dashboards, and communication — all in one branded environment.
Stripe Billing & Invoice System
Custom Stripe integrations for subscription billing, one-off invoicing, and automated payment processing. Connected to operational systems via webhooks so payment events trigger downstream actions automatically.
NDIS Provider Compliance Toolkit
A collection of templates, frameworks, and checklists built specifically for NDIS registered providers — covering audit readiness, service agreement generation, incident reporting, and participant management documentation.
What I Actually Use
The platforms, tools, and systems that run the day-to-day across businesses and client work. Everything on this list has been used extensively, not just dabbled with.
Zapier
Multi-step automations connecting web apps. Used for lead routing, form-to-CRM flows, notification systems, and removing manual data entry across client operations and internal processes.
Airtable
The operational backbone for project management, CRM, content calendars, and reporting across multiple businesses. Used daily, and built to a level that goes well beyond basic templates.
WordPress
The primary CMS for client websites — built properly with custom themes, well-structured code, and performance-first implementation. Not the slow, bloated WordPress of the past.
Shopify
E-commerce builds, theme customisation, app integration, and performance optimisation. Used extensively for product businesses and service businesses taking payments online.
Google Apps Script
Automating Google Workspace — Sheets, Docs, Gmail, and Forms. Custom scripts for data processing, automated reporting, email workflows, and Google Sheets integrations.
Ahrefs / Semrush / Screaming Frog
The technical SEO toolkit — used for audits, keyword research, competitor analysis, link prospecting, and ongoing rank tracking. Not tools you just log into occasionally; tools used for real client work daily.
ActiveCampaign / Mailchimp
Email marketing, automation sequences, CRM functionality, and list segmentation. Used for client campaigns and internal marketing operations across multiple businesses.
Cloudflare & Managed Hosting
DNS management, CDN, DDoS protection, and performance optimisation via Cloudflare. Paired with managed WordPress hosting for reliable, fast, and secure client website infrastructure.
AI Integration Tooling
Practical integration of AI tools into operational workflows — content pipelines, automated briefs, internal knowledge bases, and customer-facing tools. Applied pragmatically, not experimentally.
Need Something Built?
If you need a custom tool, an internal system, a client portal, or a specific automation — I can scope and build it. The process is straightforward: understand the problem, agree on what the solution should look like, build it, deploy it.
Discuss a BuildReady to Build Something That Actually Works?
Whether it's automation, a custom tool, or a complete operational overhaul — let's talk about what you actually need.